Improve Your Marketing by Using Your Existing Content

Delight your customers with more content by recreating and repurposing your old ones.
Written By: April Bewell

The main goal of marketing is to get more eyes on your products and services. If you’re in a digital business, one of the best ways to do this is to get more content out to your tribe. However, this is easier said than done. More than ever, your focus as an entrepreneur gets divided with so many things to do and so little time. It also happens that as an entrepreneur, you get so overwhelmed (and probably your assistant too!) with too much that content making gets shoved at the back of the task list. 

So what can you do so you’re not the cause of the content backlog in your company? How can you create more content without spending more energy or resource on the process?

Recreate Your Content

The answer might be staring at you on the face. According to Derek Halpern of Social Triggers, “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.” There are so many ways to recreate your content without boring your followers. I’m sure that you have already created so much content for your course or subscription business by this time. 

So how exactly do you begin with recreating your content? 

  1. Take Stock Of Your Current Content

Review your content and find your articles that are high quality, have the most traction, as well as timeless and evergreen.  Content repurposing old content doesn’t mean that resharing and reusing the same content all over again. It means giving it a fresh vibe, so your audience will find it new. 

  1. Repurpose Blog Posts 

Often you can take an idea from a particular content and convert it into a different type of post. For example, you are converting a list post into a series of individual pieces of content. You can expand at length on other aspects of the original article to flesh out things in more detail and add background information, tutorials, and examples.

  1. Refresh Posts

Oftentimes there will be posts that need to be updated with new data. Be on the lookout for content that did not age well, so to speak. You can edit these posts with an additional view on why it didn’t stand the test of time that could give your readers a new insight. 

  1. Convert Articles into Other Types of Content

Articles with lots of data and research can be converted into infographics. Statistics make great tables and charts.  Some articles can be transformed into video posts or presentations. Meaningful quotes and actionable advice are great for slides and videos with an easy-to-read recap of your original content. 

  1. Convert posts into an Ebook

You’d be surprised at how surprisingly connected your blog posts are. You can collate your blog posts into a series to make them into a How-To Ebook or Guide. Create a full outline and take the time to expound on your subject with additional input and research. Add tables, photos, and design. You can also make this ebook into a gated content that can be worthy of an email address. 


Get into the habit of repurposing your content. It can be a big time-saver for you and your team with other benefits such as better reach, SEO, and much more. You may even try to plan ahead  before you start a new blog post or article. 

Don’t forget that repurposing content also means adding value to your original content so your followers can find them meaningful and worth their time. 

Now that you have taken steps to recreate your content, did you know that you can also use your existing content to improve your revenue?  You can read about repurposing your content to add revenue to your business in our latest ebook. How to Scale Your Online Course from 50k - 500k. Don’t miss it! 

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